Spotify Audiobooks
Spotify is primarily known as one of the top music streaming services in the world. But many users are unaware that they actually offer much more.
Me and a fellow classmate intended to fix this by creating awareness for the best selling audiobooks soon to be offered on Spotify.
We wanted to go for famous books that everyone knows to connect to the audience.
Featured are posters for outdoor advertising to promote Spotify Audiobooks.
This advertising above would be for people who are shopping in the mall. Many people take trips to the mall often.
The Idea behind each ad is "Escape your world with Spotify Audiobooks." Each advertising would also expand to social media as well.
The target audience are Gen Z, new Spotify users and existing users. I found that Gen Z is interested in books! However they gravitate towards listening to them, rather than reading them.
We also have a staycation package. The Spotify staycation package comes with book themed gifts and items geared towards relaxation.