Fenty Beauty for All
A problem that me and my fellow classmate, Ryan Amit, and I found is that Fenty Beauty promotes inclusion in ethnicity and skin tone with their products, and they make it clear that representation is extremely important to the brand. However, there is still room for improvement in showing this representation with all their beauty products.
Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.
Our Solution
Our solution was to create an advertising campaign that promotes further representation, and demonstrates inclusion with all Fenty Beauty products.
Target Audience
Makeup users
Ages 18-28
All races and ethnicities
Creative Driver
Fenty is made for everybody, because everybody deserves to feel beautiful.
